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MICE Services

LMG Management creates and executes professional marketing, sales and PR campaigns for the optimal positioning of brands and products in the German-speaking MICE (Meetings, Incentives, Conferences & Events) market. Our strong network of decision-makers and business generators will bring growth to your MICE bookings.

MICE Marketing, Sales & Live Communication

  • Prioritized database of MICE agencies, corporate planners and associations
  • Conception, development and implementation of sales & marketing strategies
  • Positioning and promotion of your product on the European or German MICE market
  • Operation of live communication features such as promotional events, workshops and fam trips
  • Generation of sales leads through proactive sales calls and direct marketing
  • Strategic cooperation with partners to maximize the awareness of your product
  • Appointment generating at MICE fairs such as IMEX and IBTM and support on stand
  • Market research and trend analysis

MICE Public Relations

  • Qualified press/media database for the German-speaking market
  • Development of activity plans in accordance with the clients´ requirements
  • Consulting service on all PR related matters
  • Function as external press office
  • Ongoing proactive media and multiplier relations including personal media calls
  • Immediate processing of media inquiries
  • Production and distribution of press releases and press kits
  • Preparation and handling of interviews
  • Translation of texts and/or adaptation of copy to the market’s requirements
  • Coordination of events and press functions
  • Organization of media familiarization tours
  • Cross marketing activities
  • Media relations at international trade shows
  • Creation of advertorials