MICE Services
LMG Management creates and executes professional marketing, sales and PR campaigns for the optimal positioning of brands and products in the German-speaking MICE (Meetings, Incentives, Conferences & Events) market. Our strong network of decision-makers and business generators will bring growth to your MICE bookings.
MICE Marketing, Sales & Live Communication
- Prioritized database of MICE agencies, corporate planners and associations
- Conception, development and implementation of sales & marketing strategies
- Positioning and promotion of your product on the European or German MICE market
- Operation of live communication features such as promotional events, workshops and fam trips
- Generation of sales leads through proactive sales calls and direct marketing
- Strategic cooperation with partners to maximize the awareness of your product
- Appointment generating at MICE fairs such as IMEX and IBTM and support on stand
- Market research and trend analysis
MICE Public Relations
- Qualified press/media database for the German-speaking market
- Development of activity plans in accordance with the clients´ requirements
- Consulting service on all PR related matters
- Function as external press office
- Ongoing proactive media and multiplier relations including personal media calls
- Immediate processing of media inquiries
- Production and distribution of press releases and press kits
- Preparation and handling of interviews
- Translation of texts and/or adaptation of copy to the market’s requirements
- Coordination of events and press functions
- Organization of media familiarization tours
- Cross marketing activities
- Media relations at international trade shows
- Creation of advertorials